📈 Case Study #2: From Struggling Emails to 45%+ Open Rates—and Climbing

This brand had a killer product—but their emails were dead on arrival.

  • Open rates were stuck below 20%.

  • Sales were inconsistent.

  • Most messages were vanishing into spam folders before anyone even saw them.

When we stepped in, it was clear: they didn’t have an email problem.
They had a growth problem hiding in their inbox.

Here's how we turned it around:

🛠️ Step 1: List Cleanup That Jumpstarted Results

The email list was dragging them down.
Deadweight subscribers were killing open rates, hurting deliverability, and racking up pointless platform fees.

We launched a targeted re-engagement campaign to separate the active from the abandoned.
Over 95% of the inactive contacts were just that—dead.

Once we cleared the list and focused on engaged subscribers, open rates immediately started climbing—and the platform costs dropped too.

🎨 Step 2: Branded Emails That Captured Attention (and Sales)

Many of the old emails were forgettable—cookie-cutter designs, inconsistent voice, no excitement. Some were good and we used some prior ideas to carry over with a fresh feel.

We rebuilt everything from the ground up:

  • Custom visuals built to match their brand.

  • Fresh, lively copy that spoke their language.

  • Engaging subject lines that sparked curiosity.

  • Bold, scroll-worthy designs that pulled readers through every message.

We also rewrote their automation flows, starting with the Welcome Series, taking open rates from 27% to 57%.
The first email alone? A 71% open rate.

🧠 Step 3: Smarter Strategy, Not Just More Sends

Before working with us, the brand sent emails sporadically—and only to push sales.
That short-term thinking was killing their long-term growth.

We built a full 60-Day Success Plan:

  • A consistent content calendar

  • Weekly value-driven campaigns

  • Strategically timed promos (not spam blasts)

    The result?

  • Stronger open rates.

  • Higher click-throughs.

  • Fewer complaints.

  • Healthier margins.

📊 Where They Stand Now:

  • Open rates are holding strong above 45% (over 135% increase)

  • Roughly 40% of their total revenue now comes from email

  • No more SPAM folder issues

  • Subscribers are opening, reading, and buying again

👉 This is what happens when email isn’t duct-taped together—it’s engineered to win.

Ready to Get Serious About Email?